15 Benefits of a press release for your company

How can you get your news out to the world without spending your entire marketing budget on it? All the right answers point in the same direction: consulting with journalists is the key to effective and inexpensive self-promotion.

Press releases are ideal for almost any business, regardless of size, profit margin, profile or sector, which means this type of content can do wonders for you too. The next question is: What can you expect from a high-quality press release?

The press office has long struggled with slow communication, limited to traditional media such as print, radio and television. With the advent and spread of the Internet, the situation has changed radically.

Communication has gained enormous dissemination power, which makes it even more important to protect the image and reputation of the company in order to remain competitive in the market. Therefore, it is becoming increasingly important for companies operating in different sectors or segments to use press releases.

To help you understand the benefits of this type of service for your business, we have compiled a list of the 15 main advantages of press releases. Read on to find out.

1. Attract New Customers

Regular press coverage makes you more visible to readers, including your target audience. Whether you want to speak to the media as an expert, introduce new products or share information about your company, regular press coverage increases your brand awareness. Potential customers can learn about your company and your products.

2. Gain Credibility

Traditional advertising can make potential customers aware of your product, but it is difficult to convince them of its quality. A brochure contains more detailed information and is more credible than an advertisement.

At the same time, traditional press release can present you as an expert. By dealing with professional topics that are important to you, you increase your credibility in the eyes of your target audience. The more credible you are, the more credible your brand becomes. This is an important factor when it comes to making a buying decision.

3. Improving Internal Marketing

When the press team works with the company's marketing department, the results are even better. However, both areas need to be defined linguistically.

Therefore, bringing and keeping these sectors close to each other is essential for successful organizational communication.

Both segments also deal with scripts and audience analysis. In this way, one party can provide important information that contributes to the strategy of the other party. It is even better if both can work together.

4. Hire the Right People

It may seem trivial, but when a company gains media attention and fame, everyone wants to be on the team. Therefore, qualified individuals with excellent qualifications and experience are more likely to contact your company with a resume in hand.

In addition, the press office can provide information about the organization's marketing activities, such as meetings and other special events. This way, employees will have a good impression of your company and will be encouraged to join your organization's professional team.

5. Market Positioning

How do you differentiate yourself from your competitors in the market and do potential customers know your strengths? SMEs in particular are often unknown in this area, but face particularly stiff competition.

Differentiate yourself from your competitors through strategic PR activities: position your company, present your unique strengths to your customers and gain their trust.

6. Building Your Online Reputation

Today, over 90% of all buying decisions are initiated by an Internet search. As in life, first impressions are very important. First, the search results that appear on the first page of Google can be an indication of how a potential customer, partner or employee perceives you.

Public relations, especially online advertising, can have a big impact on the way your business is perceived online. We can help you create a positive image for your brand.

7. Ranking on Google and Other Search Engines

Finally, the consultant is also responsible for publishing information about the company on media outlets such as websites and news portals. If these advertisements link to your company's website, they increase its relevance and ranking in Google and other search engines.

In addition to this approach, modern media consultants can create copy and messaging based on SEO principles. This way, your news, articles and reports will appear highly relevant when users search for words or phrases related to your company in Google and Bing search engines.

8. Be a Qualified Media Partner

Journalists don't like to be used as news carriers. However, they are always willing to provide readers with valuable information. Through press relations, you can create a fruitful dialogue with top journalists. Build a relationship based on mutual trust and satisfaction. The journalist gets the information and your company gets the attention it needs.

Whether it's writing press releases, contacting journalists directly or setting up an online press center, PRnob’s Public Relations helps you meet the needs of journalists.

9. Respond Quickly and Flexibly

Whether it's news about your company, announcing an upcoming partnership or confirming rumors, professional PR offers you a unique tool to respond quickly to short-term events.

Social media, in particular, allows for the rapid dissemination of information online. As such, companies often need to react quickly and flexibly. PRnob can prepare press releases in the shortest possible time and ensure that your message is immediately picked up by key media.

10. Less Cost, Greater Impact

Advertising in high-circulation magazines and newspapers is very expensive. Its impact is questionable. It disappears after reading.

PRnob's media coverage guarantees monthly publication and media coverage. A particular advantage of online PR is that publications are always available online, even after years.

11. Improve the Effectiveness of Your Marketing Plan

According to a recent statistics, 71% of B2B marketers rely on content marketing to attract new customers. That sounds incredible, but what if we told you that you can increase that percentage by using all the tools of content marketing to become more visible and popular online and make more money? Press releases are an excellent and very effective addition to a marketing campaign. You can't go wrong with these tools, as they are designed to give writers control over their audience and their messages.

12. Opportunity to Become an Expert in Your Field

Consulting the press is a great way to gain credibility and authority in your field. With a good PR campaign, you can present yourself as a credible artist/entrepreneur and highlight the unique qualities of your products.

13. Transparency through Communication Services

We know that to improve a company's image it is necessary to build public trust, and this is achieved through transparency.

The press service also plays this role, which the public is increasingly demanding from organizations. After all, the public always wants to know the actions and decisions taken by a company, especially in crisis situations.

14. Increase the Number of Sales Leads

Not only do press releases give you credibility and the opportunity to stay in the public eye, they can also increase your profits by highlighting the key benefits and features of your products that set them apart from any other option on the market. You may need to write and send out press releases repeatedly to announce news such as the launch of a new technology, product or service, a new partnership with a well-known company, a major event or a new acquisition.

15. A Spontaneous Environment

Press releases are also important for marketing events, campaigns, announcements and promotions, but in a more journalistic tone. This allows the press service to prepare spontaneous press releases on the results and successes of events.

Spontaneous media is the space offered by newspapers, magazines, Internet news portals, radio and television programs and other media where the company's results can be freely reported.

However, it should be stressed that this should be on condition that the content is well produced and not for commercial purposes.

What do you think about the benefits of a press agency for your business? Would you like to learn more about it and make sure your business succeeds? If you have any questions, please contact us.

Hasan sumon

Hasan Sumon is a Digital Marketing Strategist at PRnob Media. Hasan is an experienced SEO Consultant, Press Release writer, copywriter, social media marketer, content creator, strategist, and project manager.