Press releases are the best way to communicate information to the media. Journalists and editors need to be sure they know what is happening and that the news is interesting. The aim of a press release is to positively influence public opinion about your company. In this guide, you will learn how to write press releases, what gets published and how to get noticed.
Editors don't have much time. They only have a few seconds to decide whether or not to publish a press release. Care should be taken with the content and structure of the press release so that the potential recipient does not hit the delete button too quickly.
The content of a press release is related to the AIDA formula (A = attention, I = interest, D = desire, A = action). This formula can be useful when working with the content of the press release.
At PRnob, all press releases are reviewed by the editorial team before they are sent out to ensure that the content is in line with the guidelines and is useful to the media and other potential readers. Therefore, please follow the editorial guidelines below when sending material to PRnob. This will avoid unnecessary delays in the approval process.
The release must be drafted as a press release.
Be concise and avoid potentially defamatory material.
Avoid vulgar language, exaggerations, unsubstantiated claims and breaches of privacy.
Cite verified sources of information.
Do not publish material that is offensive to individuals or groups or that could be perceived as vindictive.
Do not use threatening, abusive, violent, intimidating or other inappropriate language.
Clarify opinions and quotations or attribute them to the organisation rather than to the facts.
Provide reliable sources, such as legal documents.
Do not encourage or display any form of expression of hostility, prejudice, fascism or unnecessary aggression.
Do not express personal views that may offend persons or in any way to any group.
Not create a negative public image, insult, demean or disparage people or groups.
PRnob will ensure your content is of interest, correct and properly formatted before sending out a press release. If you follow these guidelines, we will approve your press release and have it published immediately on our platform.Pornographic content: Press releases must not contain references to pornographic or illegal material or offensive language.
Misuse of links: Limit a link to 100 words. This policy is intended to protect links in press releases and on the PRnob network.
Defamation: PRnob will not publish content that is intended to harm or retaliate against any person or entity. This includes content that incites or expresses hatred, prejudice, racism or gratuitous violence, or content that attacks individuals or groups, demonizes the behavior of a community, or harasses, humiliates, insults or attacks the personal views of individuals or groups. PRnob also does not allow press releases that contain promotional material.
Plagiarism: Information, photographs, articles, columns, editorials or news items from other websites or publications may not be used in press releases, especially if they are copyrighted.
Duplicated content: All publications must contain a significant proportion of original content. Templates must not be used. The use of copyrighted content from other sources is a violation of PRnob's Terms of Use.
Third party press releases: PRnob accepts press releases from law firms only if the law firm is a party to the dispute. PRnob does not accept press releases from third parties in connection with the dispute.
Loans and short-term loans: We do not sell or offer unsecured loans, including installment loans and short-term loans.
Non-approved stock symbols: It is recommended that all approved stock symbols be used in the press release, but each stock symbol must be approved by the company issuing the release.
Firearms: Sales of firearms, ammunition, antique and functional firearms, airsoft and paintball guns, martial arts weapons, 3D printers, and maintenance and repair supplies and parts for finished and unfinished firearms are not allowed.
Viruses, scripts and code: Prnob does not accept material that contains viruses, scripts, programs, web pages or other harmful code that can damage, alter or disrupt computer systems.
Medications: PRnob does not accept medications from online pharmacies or websites that sell controlled substances. However, this does not apply if the website or pharmacy specifically states that the drug is available by prescription. The approved seller must be registered in the United States or the United Kingdom.
Dietary supplements: PRnob does not allow any health supplement content, regardless of any claims of legality.
Weight loss products: PRnob does not endorse any weight loss product or ingredient.
Sexual stimulants: PRnob does not endorse any content that improves sexual function or performance.
Tobacco: Any publication that promotes the sale, use or imitation of tobacco products such as cigarettes, vaporizers, e-cigarettes or urine cigarettes.