Unlocking the Power of Mobility: Redefining Industries with the Mobile Value Added Services Market


Mobile Value Added Service Market Segmented By Short Message Service, Interactive Voice and Video Response, Wireless Application Protocol, Unstructured Supplementary Service Data Platform in Mobile Browsing, Location Based Services

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The study of market analysis of the Mobile Value Added Services Market focuses on the key elements and the market dynamics of a specific market within that industry. Mobile Value Added Services Market study is an essential part of the industry analysis that focuses on the aspects associated with the SWOT analysis. The survey report analyses the elements, such as the strengths, weaknesses, opportunities, and threats of every individual manufacturing company.

The global mobile value added service market is slated to touch a value of about US$ 698,900 Mn in the year 2025 and grow at a robust CAGR during the assessment period.  

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Mobile phones are now being used as a multipurpose device that have a powerful utility and infotainment potential rather than just used for making voice calls. From just a click of a button, one can find nearby restaurants, pay bills, and receive latest breaking news and stock updates, and much more. The potential for mobile value added service market is endless. On top of this, there is a rapid increase in the usage of social networking applications and mobile banking and payments, and this is also giving a huge boost to the mobile value added service market. Furthermore, introduction of faster communication services are opening up the gates for new opportunities in this market. There is a great demand for entertainment services provided through mobiles and this generates opportunities in the on-demand music and video, specialized content in the local language and beaming of live television shows and sports events on mobiles. There is another segment of revenue which consists of caller tunes, contests that are based on SMS and subscription based alerts. As the popularity of smartphones increases and their prices decrease, consumers want more and more value added services on their mobiles for which they are willing to pay. Due to such factors, the market for mobile value added service is witnessing a sharp rise in demand.

Key Players:

The report has profiled some of the Important players prevalent in the global like – Blackberry Limited, OnMobile Global Limited, Samsung Electronics Co Ltd., Apple Inc., ZTE Corporation, AT&T Inc., Vodafone Group Plc, Alphabet, Inc., Tech Mahindra Limited and Sprint Corporation and more.

This report covers the sales volume, price, revenue, gross margin, manufacturers, suppliers, distributors, intermediaries, customers, historical growth and future perspectives in the Mobile Value Added Services. 

4 Forecast Highlights on Global Mobile Value Added Service Market

  • As per the forecast of Persistence Market Research, the wireless application protocol segment is slated to touch a value of nearly US$ 221,000 Mn in the year 2022. This represents a robust CAGR growth during the assessment period of 2017-2022. The wireless application protocol segment is estimated to account for more than one-fourth of the revenue share of the platform segment by the year 2017 and is forecasted to gain market share by 2022 over 2017.
  • As per the forecast of Persistence Market Research, the enterprise end user segment will reach a value of about US$ 122,400 Mn in the year 2017. This represents a robust CAGR growth during the forecast period. The enterprise end user segment is forecasted to account for nearly one-third of the total revenue share of the end user segment by the end of the year 2017 and is expected to gain in market share by 2022 as compared with the year 2017.
  • As per the forecast of Persistence Market Research, the mobile browsing segment is slated to reach a value of more than US$ 167,300 Mn in 2022. The mobile browsing segment is expected to lose market share by the end of the year 2022. The largest share is contributed by the North America region in the mobile browsing segment.
  • Persistence Market Research forecasts the U.S. mobile value added service market to exhibit a compound annual growth rate (CAGR) of nearly 9% from 2017 to 2022.

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Region Coverage (Regional Production, Demand & Forecast by Countries etc.):

  •          North America (U.S., Canada, Mexico)
  •          Europe (Germany, U.K., France, Italy, Russia, Spain etc.)
  •          Asia-Pacific (China, India, Japan, Southeast Asia etc.)
  •          South America (Brazil, Argentina etc.)
  •          Middle East & Africa (Saudi Arabia, South Africa etc.)

Key Stakeholders

  •          Mobile Value Added Services Market Manufacturers
  •          Mobile Value Added Services Market Distributors/Traders/Wholesalers
  •          Mobile Value Added Services Market Subcomponent Manufacturers
  •          Industry Association
  •          Downstream Vendors

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Persistence Market Research is a U.S.-based full-service market intelligence firm specializing in syndicated research, custom research, and consulting services. Persistence Market Research boasts market research expertise across the Healthcare, Chemicals and Materials, Technology and Media, Energy and Mining, Food and Beverages, Semiconductors and Electronics, Consumer Goods, and Shipping and Transportation industries. The company draws from its multi-disciplinary capabilities and high-pedigree team of analysts to share data that precisely corresponds to clients’ business needs.

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About Persistence Market Research

Persistence Market Research is a U.S.-based full-service market intelligence firm specializing in syndicated research, custom research, and consulting services.

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Published in

Technology ,

Published on

Jun 15, 2023

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