Newly released data from Tortilla Market analysis by Future Market Insights shows that global consumption of Tortilla enjoyed a year-on-year (YoY) growth of 3.4% in 2022 to total sales of USD 26,394.9 Mn.
The consumption of tortillas has increased rather significantly over the past decade. According to an analysis by Future Market Insights, the global Tortilla market is projected to be valued at US$ 37,018 Million by 2032 end, expanding at a CAGR of 3.4% during the forecast period 2022-2032. Despite an extremely slow moving annual growth rate, increased tortilla consumption is predicted in the coming years—mostly supported by population growth, especially among Hispanics, as well as a continuation in the trend of consumer tortilla consumption preferences.
The tortilla industry has made a name for itself throughout Latin America. Latin America led the global tortilla market in terms of value sales in 2021, with a revenue share of +48%, owing largely to the United States' fast growing Hispanic population. Corn is utilised as the major raw material in the processing or fabrication of more than 94% of tortillas in countries such as Mexico.
Flour tortillas have a comparatively large value share in the global tortillas business when compared to other tortilla variants including tortilla chips, taco shells, tostadas and corn tortillas. On the other hand, it is anticipated that tortilla chips would gain popularity in the next years.
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According to research, tortillas have been popularising as an on-the-go snack because to the rising demand for Mexican foods like nachos, enchiladas, tacos, and tamales, particularly in North America and Latin America. Convenience-driven reasons such as busy lifestyles, declining health, and an expanding urban working population all contribute to the rise in tortilla consumption.
Additionally, a thorough investigation of customer mood reveals that due to the product's convenient availability at reasonable prices, +50% of consumers purchase tortilla items from modern trade establishments like hypermarkets and supermarkets on a weekly basis. One of the most popular Mexican cuisines, tortilla-based products are becoming more and more well-liked among its target customers in the foodservice sector.
Traditional Tortillas in New Convenient, Flavored Formats to Push Global Adoption
The global tortilla market has witnessed a surge a surge in the launch of new products containing innovative flavors over the last couple of years. Moreover, organic or gluten-free new products are being increasingly adopted in Americas, primarily attributable to the rising demand for the product, with added health benefits. The launch of these new flavored products is expected to have a positive impact on the market, thereby fueling the growth of global tortilla market during the forecast period.
Moreover, significant growth in organized retailing in the form of hypermarket and specialty markets, which are more likely to make savory snacks popular among the consumers, will significantly drive the adoption of tortillas in the coming years.
Key Food Manufacturers Adding New Features to Tortillas to Expand Consumer Base
In new food formulations, key food manufacturers including Cargill and AB Mauri are leveraging the significant growth in the consumption of tortillas and have come up with new features added to tortillas. Cargill has developed a number of whole grain, low-fat tortilla prototypes in an effort to capture a slice of the growing U.S. market for healthy bread alternatives.
With their new patent technology, AB Mauri has developed reduced-fat tortillas, paving way for manufacturers to attract growing base of health conscious consumers. The company’s new patented technology enables manufacturers to develop reduced fat, reduced sodium, wheat-based tortillas. Already widely adopted in American market, AB Mauri has been strategizing on implementing the same patented technology in the European markets as well.
Moreover, FDA approvals for folic acid fortification of corn masa flour, allowing manufacturers to add up to 0.7 milligram of folic acid per pound of corn masa flour, has opened up new opportunities for manufactures to explore new food formulations. Key food manufacturer Bunge, offers corn masa flours and a wide variety of shortenings to help create products that meets all consumer demands.
Market Segments Covered in Tortilla Industry Analysis
Product Type :
- Tostadas
- Taco Shells
- Corn Tortilla
- Flour Tortilla
- Tortilla Chips
Source :
- Corn
- Wheat
Processing Type :
- Fresh
- Frozen
Distribution Channel :
- Online
- Offline
- Supermarkets
- Convenience Stores
- Others
Region :
- North America
- Latin America
- Europe
- South Asia
- East Asia
- Oceania
- MEA
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Key Questions Answered in the Report
- How much is the Tortilla market current worth?
Currently Tortilla market is worth more than US$ 26,394.9 Mn (2021).
- At what CAGR is the market expected to grow?
Tortilla consumption is expected to grow at a CAGR of around 3.4% during the period 2021-2031.
- How was the performance in the last five years?
In terms of revenue, Tortilla grew at a CAGR of around 2.3% during 2016-2020.
- What are the key trends boosting Tortilla sales?
The growing awareness of health consciousness among customers in the global market has propelled the industry’s expansion in the worldwide market. The utilisation of tortillas in the wrappers is another element driving this market’s global expansion.
