The importance of labeling food products

Labels on products are capable enough to influence consumers' purchase intention. That's why manufacturers should be very careful when it comes to product labeling.

Consumers’ purchase intention can be influenced by many factors with one of the most important ones to be the information on the package of the products. The lack of information on a product influences negatively consumers’ purchase intention as well as too much information on it. Hence, the information on product labels should be selective and provide consumers only with necessary and important information for them.

Norway is one of the top countries, if not the top, on fish handling and consumption. A study conducted by the University of Tromson, Norway, on fish products’ labels revealed that only 20% of the participants do not pay attention on product labels. A percentage of 40% of the participants reported that product labels is a deterrent factor when buying fish products while the remaining 40% reported that they trust products with information labels more than other products.

The results of this study proved that labels on products are very important since only a small minority of consumers do not pay attention on them. Some of you may wonder that these results represent a part of a population in one country. However, n’t forget that fish is the main product of the country and this is enough to give a general aspect to the results.

Consumers’ purchase intention can be influenced by several factors with one of the main ones to be products’ package information. Lack of information on product labels influences negatively consumers’ purchase intention as well as too much information on them. Hence, the information on product labels should be selective and provide consumers only with what is necessary and important for them.

It is well known that Norway is one of the top countries on fish handling and consumption. A study conducted by the University of Tromson, Norway, on fish products’ labels revealed that only 20% of the participants do not pay attention on labels. A percentage of 40% of the participants reported that product labels is a deterrent factor when buying fish products while the remaining 40% reported that they trust products with information labels more.

The results of this study proved that labels on products are very important since only a small minority of consumers do not pay attention on them. One may wonder that these results represent a part of a population in one country. Although, don’t forget that fish is the main product of the country and this is capable enough to give a general aspect to the findings. 

The importance of labeling pducts highlights the importance of using a thermal printrer in manufacturing.