The Goodway Group Names TrizCom PR Agency of Record

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Ad Solutions Firm Focuses on Digital Content and Media

The Goodway Group, an industry-leading digital media company with offices across the United States, has named TrizCom PR as its agency of record.The Goodway Group, a family owned marketing company for over 85 years, made a full transition to digital media advertising in 2006. Headquartered outside of Philadelphia, PA, the firm has regional representation in several key markets including the cities of Atlanta, Austin, Boston, Chicago, Dallas, Detroit, Kansas City, Los Angeles, Minneapolis, New York, Philadelphia, San Francisco and Washington, D.C.

The Goodway Group partners with regional ad agencies to provide clients with advertising solutions in the mobile, online, video and social media categories. Current clients include nationally recognized brands such as McDonald’s, General Motors, Porsche, and Subaru.

Their B2B digital ad technology model has resulted in highly optimized and successful campaigns, driving a 95 percent retention rate among its clients.

“Programmatic media is a new area for agencies and our expertise enables agencies to be smarter, faster, and more profitable. TrizCom provides the ability to broaden our communication capabilities with the important regional advertising agency segment,” said Goodway Group chief operating officer Jay Friedman.

Founder and CEO of TrizCom PR, Jo Trizila, adds, “We’re honored to have been selected to represent a company with as rich a history as the Goodway Group. TrizCom is well-versed in the B2B side of communications and we look forward to expanding awareness and consideration of their cutting-edge digital advertising capabilities to their key audience.”

For more information, please visit Goodway Group on the web at: www.goodwaygroup.com. For more information on TrizCom PR, please visit: www.trizcom.com.

About Goodway Group
Goodway Group is a leading managed-services programmatic partner to local, regional, and Fortune 500 brand agencies. Bootstrapped and 100% privately owned since 1929, Goodway moved into the programmatic digital media space in 2006 to continue its rich history of tackling complex local and regional campaign executions with data science-driven targeting and support services to make achieving success easy for agency clients. Its proprietary algorithms pair with a technology-agnostic approach to enable agencies and marketers to achieve their ultimate goal - better results with less resources than ever.

About TrizCom PR
TrizCom is a multi-talented, high-caliber public relations company. Located in Dallas, with footprints across the United States, TrizCom serves clients in a wide variety of industries and specialties. For more information, visit www.trizcom.com.

Media Contact:
Jeffrey Cheatham
Senior Account Manager
TrizCom PR
Office: 972-247-1369
Mobile: 972-961-6171
jeffc@trizcom.com