The Collection at RiverPark earned its second MAXI Award this month in Las Vegas, bringing home the Silver for Social Media/Digital in the New Media/Emerging Technology category for "The Collection News Network (TCNN).”
TCNN is a live-hosted video blog that brings dedicated content to very successful social media channels. TCNN was created a year ago to cover the latest news, openings and events at the center—a backstage pass to everything going on at The Collection, from holiday celebrations, charitable events, to new store openings.
The U.S. MAXI Awards, which is hosted by The International Council of Shopping Centers, recognizes innovative events, programs and technology that add value to shopping centers and companies across the United States. Categories are designed to recognize the evolution of the industry, while rewarding creativity and innovation.
“We are honored to receive this recognition for The Collection News Network,” said Michael Pynn, General Manager for The Collection. “Our team has worked hard to develop this fantastic social channel that keeps consumers up-to-date on the great event happenings going on at our community-focused shopping center.”
Last year, The Collection won Silver for its CAN-tree Collection event in the Cause-Related Marketing category.
To see what TCNN is all about, visit the channel at youtube.com/thecollectionrp?.
About The Collection:
The Collection at RiverPark is a 700,000 square foot, open-air specialty retail center located in the heart of West Ventura County. Inspired by the beauty of the California coast, The Collection reflects the unique atmosphere of the surrounding seaside communities. The Collection is built around a town grid of retail streets, each of which has its own personality-a carefully crafted assortment of established and contemporary designer shops, distinctive dining, and signature entertainment venues. Anchors include Target, Century RiverPark 16, REI, Whole Foods Market, H&M, 24-Hour SuperSport and The Container Store (late 2015). Restaurants include Yard House, Gen Korean BBQ, Lazy Dog Restaurant & Bar, Maria’s Italian Kitchen and more. Follow us on the web, Facebook, Twitter, Instagram, Pinterest and Vine at TheCollectionRP.
