Sales Analytics Software Market: Unleashing the Power of Data Insights for Revenue Growth and Sales Optimization

As per a study by Persistence Market Research, from US$ 4.1 Billion in 2022 to US$ 12.3 Billion in 2032, the global Sales Analytics Software Market is predicted to grow at an 11.6% CAGR from 2022 to 2032. Growing adoption of sales analytics software by multiple organizations and surge in demand for cloud-based sales analytics software among SMEs boost the growth of the sales analytics software market.

Increased availability of large amounts of data and easy access to low-cost data center services provided by cloud vendors have resulted in lower upfront investment costs for small and medium-sized firms, lowering the market entry barrier. The demand for cloud-based sales analytics software among small and medium-sized businesses has increased as a result (SMEs).

In addition, increase in awareness regarding numerous benefits provided by sales analytics solutions and worldwide acceleration of digital transformation in enterprises fuels growth of the market. Conversely, emerging trends such as social media analytics & text analytics and increase in need to gain insights for business planning are expected to provide numerous opportunities for the expansion of the market during the forecast period.

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Key Takeaways:

• On the basis of application, the social media marketing category to grow at an 11.5% during the forecast period.
• Cloud-based deployment to be maximum, with a CAGR of 11.1% during the forecast period.
• The sales analytics software market in the U.S expected to be worth US$ 4.4 Billion by 2032
• China is expected to reach US$ 917 Million by 2032, growing at a CAGR of 11.1% during the research period.
• Japan to reach a market size of US$ 788.5 Million in by 2032
• U.K is expected to document a value CAGR of 10.6% during the research period

“The major factor that is expected to accelerate the growth of the sales analytics software market during the forecast period includes the increased demand for cloud-based sales analytics software among small and medium-sized businesses.”

Competitive Landscape

Major players such as

• GoodData
• InsightSquared
• Datapine
• Looker
• Alteryx
• Oracle
• Aviso
• Sisense
• Cien
• Brandwise
• CallidusCloud
• SalesChoice
• Collective
• Salesforce

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among others are expected to dominate the market share in terms of revenue.

In March 2022, GoodData, the leader in data and analytics infrastructure, announced the release of dashboard plugins that enable enhanced capabilities for dashboards customization without the need of GoodData support. The new feature will allow GoodData customers to personalize their experience and drive success for their specific needs.

Find More Valuable Insights on Sales Analytics Software Market

Persistence Market Research (PMR) published a detailed study on the Sales Analytics Software Market, which includes global industry analysis for 2015-2021 and forecasts for 2022-2032.

The report provides an insightful analysis of the market concentration across five different regions, through four different segments-application, deployment, organization size, and industrial vertical.

The report titled – ‘Sales Analytics Software’ deliberates current installed base, product usage in various applications from domestic to industrial, as well as prevailing trends and technologies. Along with this, detailed value chain analysis pertaining procurement and aftermarket services has been presented in the report.

• In June 2021, InsightSquared, the leader in revenue intelligence, introduced the InsightSquared Platform for Bullhorn, a modern activity reporting and dashboarding solution that helps recruiting firms gain a competitive advantage using data. With the new platform, recruiting firms can go beyond traditional reporting such as the number of submittals, interviews and notes, to understand exactly which activities, or combination of activities, led to successful placements and most importantly, why.

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Key Segments Covered in the Sales Analytics Software Industry Analysis

Sales Analytics Software Market by Application

• Sales Analytics Software for Social Media Marketing
• Sales Analytics Software for E-mail Marketing
• Sales Analytics Software for Search Engine Marketing
• Sales Analytics Software for Content Marketing
• Sales Analytics Software for Other Applications

Sales Analytics Software Market by Deployment

• On-Premise Sales Analytics Software Deployment
• Cloud Sales Analytics Software Deployment

Sales Analytics Software Market by Organization Size

• Sales Analytics Software for SMEs
• Sales Analytics Software for Large Enterprises

Sales Analytics Software Market by Industry Vertical

• Sales Analytics Software for Retail
• Sales Analytics Software for Consumer Goods
• Sales Analytics Software for Industrial Use
• Sales Analytics Software for BFSI
• Sales Analytics Software for Media & Communication
• Sales Analytics Software for Healthcare
• Sales Analytics Software for Other Industry Verticals

Sales Analytics Software Market by Region

• North America Sales Analytics Software Market
• Europe Sales Analytics Software Market
• Asia Pacific Sales Analytics Software Market
• Middle East and Africa Sales Analytics Software Market
• Latin America Sales Analytics Software Market

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Persistence Market Research is a U.S.-based full-service market intelligence firm specializing in syndicated research, custom research, and consulting services. Persistence Market Research boasts market research expertise across the Healthcare, Chemicals and Materials, Technology and Media, Energy and Mining, Food and Beverages, Semiconductor and Electronics, Consumer Goods, and Shipping and Transportation industries. The company draws from its multi-disciplinary capabilities and high-pedigree team of analysts to share data that precisely corresponds to clients’ business needs.

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