Roses in a USB Flash Drive Country Garden

USA, January 16, 2015 – MICRODIA Semiconductor Ltd. (MICRODIA), a world leader in flash memory technologies, introduces the world’s first USB flash drive with different scents. The Rose-A-Roma USB flash drive is a compact data storage device with memory capacities from 8GB to 128GB. There are ten scents from which to choose. The selection includes, green, spicy, powdery, effervescent, sweet, fruity, woody, earthy, dark, or richly heady. Five colours also provide a wider range of choice for consumers. The device comes in pink, red, yellow, purple and blue; the combination offers a mini USB flash drive bouquet. Compatible with USB 2.0 and USB 3.0, the Rose-A-Roma is suitable for all users, especially novelty-seekers, or those looking for gifts.

Packaged in customized blisters, the Rose-A-Roma myFlashKey scent is maintained till the user opens and employs the flash drive. Scents last up to one year depending on frequency of usage. A cap and optional lanyard complete the gift. The Rose-A-Roma is suitable for all envrionments, including work, home and travel. 

Dimensions

The device measures 49mm high, 29.5mm wide and 26mm deep.

Market Information

Contrary to the seeming flattening-out of the USB flash drive market, USB3.0-enabled devices are still driving market demand for USB3.0 flash drives. In particular, flash drives must be able to read/write up to 5Gb/s (the data transfer rate of the USB3.0 specification), and must be able to do so simultaneously. According to Global Industry Analysts, Inc., the USB 3.0-enabled devices market is predicted to sell 3 billion units by 2018 with the APAC region still one of the fastest growing markets in the industry. Projected CAGR is approximately 78.9% over the analysis period.

Quote

“This novelty USB flash drive combinesscent, beauty and functionality to offer end-users a way to bring the scent of summer roses into their digital environment,” said Louis Leung, CEO of Microdia Ltd. “The scents are designed to help users relax yet also increase productivity and effectiveness."

Background Culture of Roses

Rose fragrances have been used throughout the centuries by men and women to evoke the subtle tenderness and aromas of summer, especially that of the English Rose. The scents remain popular today. And the myriad variations are now distilled into Microdia’s 128GB Rose-A-Roma FlashKeys.