Processed poultry & meat market has gained higher acceptance over other meat, such as pork and beef, owing to high protein content and affordable price.
Factors Driving Processed Poultry & Meat Market:
Hectic lifestyle, high disposable income, rising health awareness are key factors that are attracting the consumers towards packaged food. Poultry and meat are one of the significant segments in this industry. Increased intake of poultry meat due its high protein content amongst health conscious individuals is another primary factor boosting the growth of processed poultry & meat market.
However, the increasing number of unorganized players and rising risk of avian diseases in poultry birds are the key factors restricting the market growth. Growth in the organized retail sectors, favorable government initiatives in the emerging economies and proliferation of processed poultry meat among other consumer segments are the noted to compensate the restraints to a certain extent.
Growth Outlook of Processed Poultry & Meat Market:
Regulatory requirements are also important because many countries restrict the use of meat by-products for reasons of food safety and quality. By-products such as blood, liver, lung, kidney, brains, spleen and tripe have good nutritive value. Waste products from the poultry processing and egg production industries must be efficiently dealt with as the growth of these industries depends largely on waste management. Treated fish waste has found many applications among with which the most important are animal feed, biodiesel/biogas, dietectic products (chitosan), natural pigments (after extraction) and cosmetics (collagen).
Segmentation Brief of Processed Poultry & Meat Market:
Considering one region- India is bestowed with vast livestock wealth and it is growing at the rate of 6% per annum. The contribution of livestock industry including poultry and fish is increasing substantially in GDP of country which accounts for >40% of total agricultural sector and >12% of GDP- SOURCE. With this kind of growth statistics, India and other countries are surely growing unstoppably.
1. By Product: Raw-Cooked, Raw Fermented Sausages, Cured, Fresh Processed, Dried, Pre-Cooked and Others.
2. By Type: Processed Poultry Market and Processed Meat Market.
3. By Geography: North America, APAC, Europe and ROW.
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Top Players of Processed Poultry & Meat Market:
Acquisition, expansion and product launch are the major growth strategies adopted by the key players to sustain the intense competition in the processed poultry & meat market. Few top players included in this report are:
· BRF S.A. (Brazil)
· Shuanghui International (China)
· Tyson Foods Incorporated (U.S.)
· Tonnies Fleisch (Germany)
· Smithfield Foods Incorporated (U.S.)
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