The new bar cakes went through six months of development and features fresh, and soft cakes with a buttery taste. The new cake also features new kind of packaging.
According to the company survey, people now-a-days are buying plenty of dry cakes, Monginis has not been a strong contender in the category, inspiring today's launch.
"There is a standard out there for bar cakes that we realized could be better," said Jayesh Vaidya, Monginis Foods Pvt Ltd, Production Head. "The reason most people buy a dry cake is usually for the complimentary snack at tea time and the key to it is freshness and softness of the cake. But what we think ultimately doesn't matter; I'd encourage customers to taste for themselves. We are doing a free sampling of these cakes at all Monginis Cake Shops till 30th October 2015.
"We are proud of the way we have continued to expand and reinvent our menu, and it is safe to say Monginis has not been this excited about a new product since the launch of dry cakes," said Vaidya. "Similar to that, the creation of our dry cakes has been driven by customers telling us how we can continue to improve and become the best. The proof is in the tasting with this one, and we can't wait for our fans and customers to give our new bar cakes a try."
Monginis Bar Cakes are available in four varieties at Rs.80/- for 225 grams at all Monginis cake shops across Mumbai starting this week.
· MAWA CAKE – Indulge in the soft and silky world of milk with this mouth watering delicious Mawa cake!
· CHOCO CHIPS CAKE - We thought for the chocoholics there has to be a freshly baked bar cake and so baked this marvelous chocolaty bar cake.
· WALNUT BANANA CAKE - Bite in this super fresh and tasty cake to find small little crunchy pieces of walnuts while you savor the taste of bananas!
· CHEESE BAR CAKES - Sniff and taste the rich creamy, buttery and yeasty flavor of cheese in this bar cake.
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