2014 Pricing Strategies for Mobile Content Services-Executive Summary:
Big Market Research presents the report on 2014 Pricing Strategies for Mobile Content Services.In the TCL 2014 Pricing Strategies for Mobile Content Services report, TCL analyses MNO pricing for Mobile Music, Mobile Social Media, Mobile Gaming, Mobile TV and Mobile Cinema & Movie services worldwide.
Read The Complete Report On : http://www.bigmarketresearch.com/2014-pricing-strategies-for-mobile-content-services-market The landscape for mobile content services continues to evolve. Traditionally the MNO has sought to compete in the provision of content service to its users. But with the fragmentation of the market with the arrival of the Smartphone and OTT specialists who focus on digital media and content (including providers as diverse as WhatsApp, Facebook, Google & Spotify) the MNO has initiated a series of partnerships where it provides the mobile content for those providers.
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In particular, the MNO is using the name recognition of the OTT brand (including WhatsApp, Twitter & Spotify) to bundle additional mobile music & mobile social media services in with an existing mobile package.
Table Of Content:
The main mobile content services availableMusicSocial MediaGamingCinemaExecutive Summary
Methodology
Section 1: Key mobile music strategiesSubscription based musicMobile Music offered as a promotionMobile Music bundles as a VAS with postpaid tariffsMobile Music offered for freeMobile Music offered as an own branded music service
Section 2: Key mobile Social media strategiesSocial Media offered as a bundleSocial Media bundled in tariffsSocial Media offered for free
Section 3: Key mobile gaming strategiesGaming packagesGaming packages offered with tariffsGaming packages offered as a promotionGames offered via a web PortalGames offered in conjunction with major Game platforms
Section 4: Key mobile TV strategiesMobile TV bundlesMobile TV offered as a promotionMobile TV offered with tariffsMobile TV offers as an App.
Section 5: Key mobile cinema/movie strategiesCinema offered via promotionsCinema/movies offered bundled with tariffs
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