Growlers Market is expected to reach US$ 541.4 Mn in 2022

Global sales of growlers market are estimated to reach US$ 541 Mn in the year 2022 and is expected to reach US$ 635 Mn till the year 2028, over the forecasted period the sales at the global level is anticipated to witness the growth of 2.7% CAGR between 2022 and 2028.

The global growlers market forms nearly 1-3% of the global beverage packaging market worth US$ ~148 Bn in 2021.According to the FMI analysis, out of total growlers sold across the globe almost 50% of the growlers are estimated to be made up of ceramic. The total sales of growlers having 64 Oz capacity are estimated to value at US$ 250 Mn in 2022 and reach US$ 290 Mn in the year 2028.

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Competitive Landscape

Key market players across global growlers market are focusing upon providing a unique finish to their growlers, along with that planning international expansion through acquisition and collaboration with globally renowned beverage makers:-

• In November 2021, Ardagh Group S.A. acquired Consol Holdings Proprietary Limited, which is a leading producer of glass packaging in African continent.
• In April 2021, Alpha Packaging acquires Boxmore Plastics as part of the plan for European expansion.

Key Companies Profiled

• Ardagh Group S.A.
• Alpha Packaging
• William Croxsons & Sons Limited
• GrowlerWerks, Inc.
• Global Glass Solutions
• Orange Vessel Co.
• Berlin Packaging LLC
• Boelter Companies, Inc
• Drink Tanks Corporation
• Zenan Glass
• Novio Packaging B.V.
• MJS Packaging Inc
• Saxco International, LLC

Beer Consumption Patterns Are Evolving, Dictating Demand Growth of Growlers 

Top alcohol markets such as the US have been moving towards premium beer in recent years, with similar adoption in high-growth emerging markets. For instance, the penetration of premium beer brands has increased 3-4% above valued and mainstream brands, which has impacted the growlers market positively. Simultaneously, the number of independent microbreweries in the US,?Germany, and other major economies is also increasing, which is another factor driving the growlers market. 

However, markets such as?Australia?and other Oceanic countries, have witnessed a decline in sales of beer, mostly due to changes in consumption pattern and shift in consumer preference towards other alcoholic beverages. Despite the tough competition faced by beer from different alcoholic beverages, the rise in beer consumption in developing economies such as?South Africa,?Mexico, and?India, is expected to drive the growth of the growlers market during the forecast period. 

The primary factors driving the growth of growlers market is the changing consumer demand to experience a large variety of taste and flavors. Moreover, governments in various countries (Oregon?being one of the pioneers) are promoting the use of growlers to promote safe storage of alcoholic beverages. 

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Craft Beer Trending More in Developing Economies 

The beer market in emerging economies is largely taken over by the craft beer manufacturers.?China?is the largest market for beer by volume, accounting for a quarter of the total market share. Therefore, providing an impetus to the growlers market. The consumer trend in?China?and?India?is shifting from mass industrial beers to more refined craft beers, which propels the growlers market in the region. The demand for growlers in?China?and?India?has significantly increased over the last few years, with both, the rise of local craft breweries and the arrival of a growing number of foreign brands. 

Growlers Market By Category

By Material:

• Plastic Growlers
• Glass Growlers
• Metal Growlers
• Ceramic Growlers

 By Capacity:

• 32 Ounce (Oz)
• 64 Ounce (Oz)
• 128 Ounce (Oz)

By Application:

• Non-alcoholic
• Alcoholic
  • Beer
  • Wines
  • Others

By Sales Channel:

• Offline
  • Breweries
  • Hypermarket
  • Convenience Stores
• Online

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Table of Content

1. Executive Summary

1.1. Global Market Outlook

1.2. Market Analysis

1.3. Analysis and Recommendations

2. Market Overview

2.1. Market Coverage

2.2. Market Definition

3. Key Market Trends

3.1. Key Trends Impacting the Market

3.2. Product Innovation Trends

4. Key Success Factors

4.1. Product Adoption Analysis

4.2. Product USPs / Features