The global Demand Side Platform (DSP) System market was valued at USD 801 mn in 2020 and is projected to expand at a CAGR of 28.95% over the forecast period.
Demand Side Platform Market Value and CAGR
The global Demand Side Platform (DSP) System market was valued at USD 801 mn in 2020 and is projected to expand at a CAGR of 28.95% over the forecast period, reaching USD 3,750mn by 2026. The Demand Side Platform (DSP) market refers to the segment of the advertising technology industry that focuses on enabling advertisers and agencies to efficiently buy and manage digital ad inventory across various online channels. DSPs are software platforms that use real-time bidding (RTB) and sophisticated algorithms to automate the process of ad buying and optimize ad placements to reach the intended target audience.
The DSP market has witnessed significant growth due to the increasing popularity of programmatic advertising, where automated technologies like DSPs streamline the ad buying process and enhance campaign efficiency. As digital advertising continues to dominate the marketing landscape, DSPs play a crucial role in facilitating targeted and data-driven ad campaigns, allowing advertisers to reach their desired audiences with precision and maximize their return on investment (ROI).
A demand-side platform (DSP) is a type of advertising technology that enables digital ad buyers to bid on and purchase ad impressions via real-time auctions. It is a platform that sits between the supply side (publishers and networks) and the demand side (advertisers and agencies) of the digital advertising ecosystem.
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Demand Side Platform Market Growth Drivers and Risks
Growth Drivers of Demand Side Platform (DSP) Market:
Risks and Challenges:
Demand Side Platform Market Key players
Market player included in this report are. Facebook Ads Manager, Rocket Fuel, MediaMath, Amazon (AAP),DoubleClick, LiveRamp, Choozle, TubeMogul, BrightRoll, AppNexus.
Demand Side Platform Market Segmentations
By Type
By Application
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Jul 29, 2023
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