The global deep packet inspection (DPI) market is expected to be valued at USD 4.71 billion by 2020, growing at a CAGR of 30.2% from 2014 to 2020. DPI is a surveillance technology that allows ISPs to keep real-time track of the content being generated over data packets. It helps in detecting malicious software, scrutinizing filters along with chats and website history. This technology is gaining popularity owing to its ability of efficient traffic management along with maximizing revenue opportunities.
Rising mobile device penetration, adoption of high speed broadband along with constant pressure for offering enhanced services on ISPs is projected to drive the DPI market demand over the next six years. This technology offers precaution against terrorism, ensures data security along with traffic prioritization. Further, it can be used for eavesdropping and data mining purposes amongst others.
Growing popularity of embedded and integrated DPI, usage of technology in traffic filtering for regulatory compliance, increasing need for monetizing and optimizing internet services and growing significance in network security are key factors which are anticipated to escalate DPI market growth by 2022.
The inspection technology allows ISPs to gather subscriber’s data, analyze the browsing habits along with gaining insight into subscriber’s inclination similar to OSS and BSS which is projected to positively impact deep packet inspection market growth.
Government sector requires enhanced security measures owing to the availability of confidential data by offering significant level of censorship surveillance and security. However, lack of awareness along with network neutrality and privacy concerns are projected to act as a challenge for the DPI market. In addition, consumer concern about the misuse of private data by third party entities can act as a restraint for industry growth.
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Further key findings from the study suggest:
· The market has been segmented on the basis of products into standalone and integrated. Integrated products can be used with access points in network whereas standalone products can be used directly. Prominent features such as video optimization, traffic steering and caching are leading to the increased usage of standalone products.
· On the basis of application, the industry can be categorized into education, enterprises, ISP and government sector. ISPs offer augmented targeted advertising, policy definition, tiered services and lawful intercept and offer statistical information about the usage pattern beneficial for network planning.
· Asia Pacific is expected to be the dominant region owing to the rising number of subscribers in this region. Favorable government regulations, rise in mobile computing are driving growth in this region.
· Key players in the industry include Cisco System, Sandvine Inc, Bivio Networks Inc, AT&T Inc., Verizon Communication Inc, Rackspace Inc., Qosmos, Arbor Networks Inc., Allot Communication Ltd and Huawei. Industry vendors are adopting new product launches and acquisitions as the key to excel in the market. High bandwidth requirements along with emergence of data intensive applications have propelled network operators in offering enhanced solutions and services to the customers. Growing mobility is anticipated to offer avenues towards profitability of DPI industry participants.
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