Ahmedabad: Ambuja Cement’s Customer Support Group (CSG) recently launched Ambuja Knowledge Centre (AKC) in Bhavnagar – 5th AKC in Gujarat. This Knowledge Centre will provide technical assistance and value added services for customers, masons and construction professionals including Architects, Civil Engineers and Project Managers.
“The vision of our Customer Support function is to create value for customers and influencers by providing advice and value added services which are beyond selling cement,” states Umesh Soni, Corporate Head, Customer Support Group, Ambuja Cement.
“Ambuja’s Customer Support Group in Gujarat is actively involved in providing end-to-end solutions for Individual Home Builders, Contractors and Masons thus fostering strong relationships,” adds Jignesh Gandhi, Head – Gujarat & South, Customer Support Group, Ambuja Cement.
Today AKCs exist in Ahmedabad, Surat, Rajkot and Mehsana. These AKCs regularly organize technical lectures/ workshops for construction professionals by internal technical faculties and by also inviting external technical experts. Besides, Ambuja Cement Engineering Services (ACE) are provided to Individual Home Builders including lab infrastructure for planning, estimation and basic information on materials and practices in various cities of Gujarat like Ahmedabad, Mehsana, Gandhinagar, Aanad, Rajkot, Jamnagar, Junagadh, Gandhidham, Mahuva, Bhavnagar, Surendranagar, Baroda, Bharuch, Surat, Vapi, Navsari.
The company plans to train 18000 masons and 15000 contractors with certified construction courses by 2020. Till date, Ambuja has provided certified courses to 3000 masons and 2200 contractors in Gujarat. The Neev Abhiyaan program by the CSG Group provides formal training for Skill Building of masons, contractors and supervisors.
“This goes a long way in not only strengthening our brand equity but also building sustainable demand for our products and services,” expresses Soni.
Earlier this month, Ambuja has also unveiled an advanced formula quality product, Ambuja Plus in Ahmedabad, Surat, Baroda and Rajkot. This new product targeted for at small consumers and individual house builders is special PPC cement with advanced SPE technology.
In addition, Ambuja also intends to promote its proprietary environment friendly Modular Curing method to help save water during construction. Since its launch in 2012, this innovative technology has helped save 7 million litres of water in Gujarat and 18 million litres nation-wide.
EPC World News Bureau
