Alakh Advertising & Publicity expands usage of Edge1 OOH Software

Largest out-of-home media vendor and agency in Mumbai, migrates to Edge1 software to manage its outdoor advertising business

Delhi, 11 July 2016: US Technosoft, a leading ad tech company for out-of-home advertising, announced today that Alakh Advertising & Publicity (Alakh) has successfully migrated all its outdoor media operations on Edge1 OOH Platform. Alakh, the Out-of-Home media company that reaches consumers where they shop, dine, commute and play, is one of the largest media operators in Mumbai, reaching more than 76 million unique consumers with heavy presence in Mumbai through Billboards, Unipoles, Pole Kiosks and backlit media in many iconic areas of Maharashtra.

Alakh rolled out Edge1 as OOH business management software in Sep’14. Today, the company is successfully using the application from last 2 years and completed its business data migration entirely on Edge1 Software platform to manage media inventory, campaign management, as well as including plans, work orders, accounts and much more. "Providing more value than software to Alakh has always been our agenda from day one" commented Upinder Singh, Edge1’s Project Director. "This has been a natural progression to our full product stack. Alakh first signed onto Edge1’s planning application, and then organically expanded onto the rest of our software platform, which is much, much larger than the planning piece alone. While we do planning and campaign management very well, it only represents 5% of our product stack. I'm delighted that Alakh is added to our client’s kitty ".

“The most important take-away from this exclusive alliance is that Edge1 continues to build on our suite of products and services, optimizing our process and efficiencies for agencies and direct clients.” said, Neeta Gulati Director of Alakh. “The Edge1 OOH software provides us with smooth, accurate and responsive operations, thereby enhancing our already top-notch customer service. Having all inventory and operations managed on a single, cutting-edge platform means we can quickly deploy new, innovative client offerings. Plus, we can look forward to Edge1 innovations like strategic planning, business analysis and more. With Edge1, we deliver top-notch services to our clients.”

Geetika Gulati, Alakh’s Director, elaborates, “Working with Edge1 has helped us to transform how we operate our day-to-day business. After experiencing great success migrate our entire media network to their platform, I recognized efficiencies we would acquire by moving other components of our product inventory to Edge1. Our goal was to seamlessly manage all our Sales, Campaigns, PO Management, Proof of Delivery, Invoicing and Reporting on their platform. This initiative is inherently challenging, with many moving parts. Edge1’s support team worked with us every step of the way to ensure successful user adoption. They partnered with our in house experts to bring everyone on my team along the journey. The most satisfying moment for me was when my team expressed how much faster, efficient and more user-friendly the Edge1 Software was. I couldn’t ask for anything more!”

Alakh’s decision to bring all outdoor media operations under one platform bears noteworthy significance to our OOH community,” said Upinder Singh. “Edge1 is the only platform in existence that provides both the newest technological offerings and enables the OOH media owners and agencies to manage every aspect of their business from a single platform”.