U.S Men’s Underwear and Women’s Lingerie Market Segmented By Regular Brief, Boxer Brief, Boxer Shorts, Trunks, Thongs Category with Brassiere, Panty Product for Women
A study conducted by Persistence Market Research (PMR) reveals that the U.S Undergarments Market in the U.S. is expected to ride on CAGR of 5.5% and 5.7% in terms of value between 2016 and 2024. In addition, propagation of modern retail formats such as pharmacy stores, discount stores and supermarkets is leading towards higher product visibility.
Sales revenue from U.S Undergarments items is expected to grow in the U.S. over the next couple of years owing to factors such as higher importance to personal hygiene, increasing disposable income, evolving lifestyle, improved standard of living, and changing preferences of consumers. Most manufacturers are opting to outsource production in order gain economies of scale, moreover, labour cost and cost of raw materials are relatively higher in the U.S. as compared to developing countries. Hence, low-cost bulk production enabling leading brands to sell underwear at competitive prices.
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In 2014, The U.S. men’s underwear market was majorly controlled by top 5 players in the organized market accounting for a staggering 85% share. Key stakeholder in the US U.S Undergarments Market includes Jockey International, American Eagle Outfitters Inc. Victoria’s Secret, Fruit of the Loom, Commando LLC, Hanes brand Inc., Ralph Lauren Corporation, Calvin Klein, Hanky Panky, Cass and Company and Philips Van Heusen Corporation.
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Jun 27, 2023