Global cat litter sales are expected to grow at a healthy CAGR of over 5.3% during the forecast period 2021-2031, despite hindrances registered 2020, according to a latest study by ESOMAR-certified market research firm, Future Market Insights. The ma
Global cat litter sales are expected to grow at a healthy CAGR of over 5.3% during the forecast period 2021-2031, despite hindrances registered 2020, according to a latest study by ESOMAR-certified market research firm, Future Market Insights. The market is projected to surpass US$ 7.3 Bn
Sales of goods like cat litter crystals and cat litter liners among others are being driven by the premiumization of pet services and the humanization of pets in North America, notably the U.S. Cat litter sales volumes can no longer be counted on for considerable growth because cat owners are demonstrating a readiness to spend more on pet accessories. Profitability is jeopardised by online retailers’ ability to undercut premium kitty litter producers with their own brands.
Globally, attitudes about pets are evolving, and cats are now seen as companion animals. This shift in view has strengthened the need for more research and development. For instance, in May 2020, Agricultural Research Services’ scientists developed a formulation for cat litter using food-grade mineral oil and eastern red cedar.
Previously, the researchers had also experimented with dried distiller’s grains, a byproduct of corn ethanol production. FMI in its latest study has forecasted sales through grow with the aid of cat litter subscription business models.
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The increasing usage of natural and biodegradable ingredients in litter is expected to drive the sales of cat litter during the forecast period. Promotional efforts undertaken by brands in relation to launching campaigns and events on social media platforms to gain a wider consumer base is likely to open up new opportunities.
Key Takeaways from the Cat litter Market Study
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Impact of COVID-19 on the Global Cat Litter Market
The outbreak of the covid-19 virus resulted in an economic downswing causing major disruptions in the store-based retail category. Amid the pandemic, many online retailers reported a surge in the demand for pet care products from existing and new customers who were actively looking to stock pile essential pet product categories.
Online retailers have benefited from increased sales, but these businesses also faced headwinds including labor costs of maintaining health and safety standards. Recovery of conventional distribution channels is likely to be strong through 2021 and beyond, as pandemic restrictions are gradually relaxed on a global scale.
Global Cat Litter Market by Category
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Future Market Insights (ESOMAR certified market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market
Aug 16, 2022