Global Market Study on Tahini: Paste and Spreads Product Type Segment Projected to Remain the Largest Segment During the Forecast Period
Driven by growing popularity across the globe and steady adoption by the F&B industry, global tahini market volumes are estimated to surpass 314 thousand tonnes in 2016, up from nearly 305 thousand tonnes in 2015. According to the latest report published by Persistence Market Research titled “Global Market Study on Tahini: Paste and Spreads Product Type Segment Projected to Remain the Largest Segment During the Forecast Period,” global volumes are projected to reach 423,854 tonnes in 2025.
“Besides the availability of myriad flavors, rising adoption by local eateries are most likely to impact the global tahini market.”
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– Market Research Expert, Persistence Market Research
Growing popularity of authentic Middle Eastern food flavors is expected to escalate the demand for tahini-based products, such as hummus and tahini spread. The surging significance of social media marketing will play a pivotal role in the promotion of tahini and derived products. Emerging tahini applications in hummus, butter and spreads, halva, salads, bakery products, toppings, and traditional Middle Eastern recipes such as Baba Ghanoush will also influence the market favorably.
By product type, tahini paste and spreads will witness the highest demand
By distribution channel, major tahini sales will be directed through exports
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Considering product size, the tahini market is projected to gain the highest traction in the 50-150 gm size sub-segment
Depending on the production process, industrial production process will remain dominant over conventional process
According to Persistence Market Research’s regional analysis, Western Asia will continue to be the largest market, whereas GCC will emerge lucrative by 2025 end
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New Production Plants on Key Players’ Agenda
Dipasa International S.A., Sunshine International Foods, Inc., Kevala International LLC, Joyva Corp, Premier Organics, Haitoglou Bros S.A., Halwani Bros. Co., Prince Tahina Ltd., El Rashidi El Mizan, Al-Wadi Al-Akhdar S.A.L, Carleys of Cornwell Ltd., Balsam Tahini, Ismail Termurcugil, and Alseedawi Sweets Factories Co. constitute some of the key players in the global market for tahini.
While major export opportunities lie in Asia and North America, a majority of leading players are based in the Middle East and North America. Halwani Bros. Co. and Haitoglou Bros. are top Middle East companies, whereas Joyva Corp, Dipasa, and Kevala Int. are the key North American players. Alwadi Al Akhdar’s new factory in Lebanon is due in 2017 and Sabra Dipping Co. will soon double its tahini hummus production capacity.
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Jul 13, 2022