Sports Drink Market Size, Trend Analysis & Competition Tracking By Product Type (Isotonic, Hypertonic), By Consumption Type (Pre-exercise Sports Drinks (PRX), During Exercise, Sports Drinks, Recovery Drinks) and Global Review 2021-2031
A recently published report by Fact.MR reveals that the global sports drink market is projected to grow at a modest CAGR of 5.3% during the forecast period (2021-2031), surpassing US$ 25 Bn by 2031. Today’s sports drinks are more specialized than ever before with new formulations to meet the changing customer demands.
Historical data reveals that the market experienced an incline of 4% in term of value CAGR, from 2016 to 2020. As of 2021, value sales are anticipated to touch US$ 15.2 Bn. During the pandemic crisis, sales initially dipped, as closure of manufacturing facilities led to cessation of production operations. Eventually, as the incidence waned, the disequilibrium was restored. Furthermore, consumers began to indulge in physically demanding activities to boost their immunity.
Manufacturers are revamping sports drinks to meet sugar content, flavor, protein, and nutrition demand. Meanwhile, they are also focusing on using natural and organic ingredients in sports drinks. Sports drinks manufacturers are investing in research of ingredients that help the final formula to achieve its purpose of rehydration. Hence, new formulation methods in sports drinks are gaining traction globally.
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“Increased emphasis on boosting physical fitness amongst individuals is prompting a shift in dietary patterns globally, with preference for endurance and performance enhancements taking precedence and fueling consumption of sports drinks”, says the Fact.MR analyst.
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Aug 04, 2022