RTD Cocktails Market 2022 is Booming Worldwide in terms of Share, Growth Size, Key Segments and Forecast to 2032
The global RTD cocktail market is estimated to reach US$ 35.1 Bn in 2022. With sales growing at a robust 11.6% CAGR, the market valuation will top US$ and is projected to reach US$ 104.9 Bn by 2032.
RTD cocktails share the stage with low-alcoholic beverages that were introduced in the market for health-conscious consumers or consumers that are avid drinkers but have medical conditions (diabetes, obesity).
Owing to various factors such as house party culture, health concerns, convenience, and wide range of product portfolio, sales in the RTD cocktails market are expected to grow at a considerable pace over the forecast period (2022-2032).
Surging demand for low calorie beverages is influencing the demand for RTD cocktails. In response to this, players are launching low calorie and low ABV (alcohol by volume) drinks and are introducing flavours made from natural ingredients.
Cocktail manufacturers are bringing sophisticated flavors on the table such as Bergamot Sparkler, Classic Gin Martini, Spumante Molto Rosso, and others to give an elegant touch and complement it with other traditional and organic flavors.
Additionally, key players are trying to leverage social media marketing by promoting their products on Instagram to appeal the millennial population. Such marketing strategies and innovative solutions will boost the market in the forthcoming years.
“Growing demand for natural ingredients and low-sugar content in beverages, along with increasing focus on convenience, portability and easy accessibility of RTD beverages are key trends anticipated to drive the market over the forecast period,” says the FMI analyst.
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Key Takeaways:
Competitive Landscape
Manufacturers of RTD cocktail are majorly focusing on research & development, product innovation, geographical expansion, partnerships and mergers and acquisitions to cater to a growing customer base. For instance:
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Explore More Valuable Insights
Future Market Insights, in its new report, offers an impartial analysis of the global RTD cocktail market, presenting historical data (2017-2021) and estimation statistics for the forecast period of 2022-2032.
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Aug 08, 2022