Personal Care Baby Shampoo Market Size is Estimated to Grow at a 6.5% in 2032 | FMI

The global baby personal care products market size is predicted to show moderate growth signs with a CAGR of 6.5% during the forecast period.

Despite the effects of the COVID-19 pandemic on the global economy, the rising demand for baby personal care products is here to stay, according to a Future Markets Insights analysis (FMI).

Recent launches in the luxury product category and personalization based on demographics are anticipated to be the main market drivers, along with the growing concern over baby skin care routines. The market for infant personal care products is expected to grow at a CAGR of 6.5 percent from 2022 to 2032, reaching a market value of 89 billion (US) dollars by the end of the anticipated year, according to a recent analysis published by FMI.

Market for baby personal care products always had a conventional customer base for personal hygiene products like diapers. However, a spike in the demand for premium products like wipes and training pants is witnessed, especially in the developing countries. This new trend has opened up a wide range of market penetration opportunities and potential for innovations in the segment for the manufacturers.

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Even though skin care products dominate the market for baby personal care items, hair care and oral hygiene products are becoming more and more popular.

The rising demand for organic and natural products is also giving a big boost to the market potential and opportunities that these trends are creating. Giving manufacturers a completely new area to research and find a niche.

The FMI report offers a thorough analysis of the market, covering crucial market dynamics.

Key takeaways from the report:

• Market players are focusing on bringing innovative products, keeping in mind the demands of the consumer
• Focus on products with ingredients that are natural and non-toxic is going to be the future of the baby personal care products industry
• Online sales channels are seeing an upper hand over conventional stores, owing to the restrictions put forth by the pandemic
• Skincare is gaining prominence, while personal hygiene products account for a sizeable share
• Europe is going to be the largest market for premium products throughout the forecasted period
• Developing countries are emerging as the potential market for baby personal care products

Steady Growth Expected Despite COVID-19

Lockdowns imposed by governments all over the world brought the world to a standstill, having a significant impact on the market for baby personal care products. Due to a labour shortage and transportation restrictions, retail channels were among the worst affected, making a heavy reliance on e-commerce necessary to survive.

Due to the lockdown, businesses and online service platforms have been forced to collaborate in order to serve the public. In a way, e-commerce has saved the day by redefining business operations on a global scale.

During these trying times, the population segment that was initially resistant to online shopping has also demonstrated its adaptability.

The lack of transport facilities in the beginning of the lockdown have left a dent in the baby personal care products market. However, experts believe that market is going to recover soon with restrictions being lifted by governments in phases across the world.

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“As the industry recovers from the effects of pandemic on its business, focus on premium products and bringing in new range of organic and 100 % natural products will shape the market in a positive way in the near future” quotes a lead analyst at FMI.

Who is winning?

Some of the market players featured in the baby personal care products report are Me n Moms Pvt. Ltd., Klee Naturals, Tubby Todd Bath Co., Hindustan Unilever Limited, Johnson & Johnson, L’Oreal, Kimberly Clark, Colgate-Palmolive, Beiersdorf AG, Shiseido, Ontex Group, Biotique, Himalaya Global Holdings Ltd., Weleda Inc., The Clorox Company (Burt’s Bees), Babylist Inc. (Earth Mama Organics), among others.

Product launches will remain a key strategy adopted by market players to gain competitive advantage. The baby personal care products industry holds immense potential globally. Companies are introducing products which satisfy the kids as well as the adults. The reason being, products that are healthy and safe top the list for adults and products that are fun and attractive appeal to the kids.

For instance, Tree –Free baby wipes by Caboo are made from bamboo spun lace and are rich in vitamin E, chamomile flower and aloe Vera leaf. While this gives the baby a soothing touch, it also gives the adults satisfaction to adults of doing their tiny bit for the planet.