The baby personal care products market size is anticipated to be valued at US$ 88.6 billion in 2023 and is estimated to reach US$ 167.9 billion by 2033.
The Baby Personal Care Products Market is thriving as parents become increasingly conscious of providing the best care for their little ones. From diapers and wipes to shampoos and lotions, this market offers a wide range of products designed specifically for the delicate needs of babies.
The baby personal care products market size is anticipated to be valued at US$ 88.6 billion in 2023 and is estimated to reach US$ 167.9 billion by 2033. The sales of baby personal care products are anticipated to secure a CAGR of 6.6% during the forecast period.
According to a report, 61% of parents prefer natural ingredients when selecting care products for their children and babies, according to research. Whereas, 82% of parents avoid using chemical-containing products on their children, and 54% are interested in purchasing sustainable and eco-friendly products. The natural composition of baby care products is an important consideration for parents.
As the fourth industrial revolution gains traction, brands are striving to research and develop new technologies that assist parents while also remaining relevant in a significantly changing market.
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Increasing product research and development investments, combined with the growing trend of organic ingredient-based baby care products, have urged manufacturers to launch new products through popular supermarkets and specialty stores.
Key Takeaways from Market Study
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Manufacturers are focusing on Big wins through Omni channel Strategies
To broaden their consumer base, leading manufacturers in the baby care product market are capitalizing on emerging market opportunities. Key players are investing in physical retail and promotions to mitigate the impact of a single promotion. Omni channel strategies are likely to yield a return on investment. Organic baby infant nutrition and prebiotics-infused infant nutrition are among the products available in the market.
Nestle SA is one of the foremost revenue generators, with popular brands such as Ceregrow, Lactogen, and Gerber, followed by Procter & Gamble, with Pampers being the most popular brand. Large multinational consumer goods companies are introducing premium baby care products as extensions of their core personal care brands.
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Jul 13, 2023